To everyone who has visited this space to remember my brother, Willy—thank you.

Building this memorial has been a vital step in processing an unimaginable loss. But the more I sit with his memory, the more I realize that a quiet tribute only captures half of who William Frownfelter III truly was.

Willy was a force of nature. He was a fierce competitor, an adrenaline seeker, and someone who lived for the raw, undeniable energy of the mountains. To truly honor his legacy, we cannot just look back. We have to keep riding, pushing the limits, and celebrating the exact way he lived.

That is why I am creating the Lost Legends Ski Tour.

Our goal is monumental: to host an invite-only clash of alpine titans, bringing the highest echelon of competitive skiing to the world's most prestigious winter resort communities. It will be a grueling, beautifully orchestrated three-day test of speed, style, and raw grit across three disciplines—Alpine Ski Racing, Freestyle Moguls, and Big Mountain Freeride.

We are going to crown the ultimate King and Queen of the Mountain in his honor. This is how we keep his spirit alive, thriving, and riding shotgun with us forever.

I invite you to learn more about the inaugural 2027 event and request your invitation. Let's build a legacy that matches his energy.